Some Thoughts On The “But I Died” Commercial

If you watched the Super Bowl tonight, you may have seen this spot from Nationwide Insurance. It was dark and jarring, especially for an event like the Super Bowl. However, the reaction to the spot bothered me more than the spot itself.

Please remember, the “But I Died” memes aren’t funny to everyone. Even reactions to a weird, poorly timed ad can bring up hurts for parents of dead or critically injured kids.

A month ago, I’d probably roll my eyes if I was reading this. But after Wilder’s fall, I learned how quickly a freak accident can change everything. 9,000 kids a year die because of preventable accidents—precious lives that are worth more than a quick joke.

Don’t think for a second I am blaming anyone for laughing at the goofy responses to this ad. I get why people think they’re funny. What I am asking, however, is for you to consider those friends or family members or acquaintances you have who may feel something in those commercials (and resulting ads) that isn’t laughable, and keep them in mind. Maybe don’t share the meme, and say a prayer for them instead.

P.S. The Make Safe Happen website is pretty interesting. If you have young kids in your life, take a look and see if there’s anything you can learn.


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